Blackberry had stopped making new phones after 2016. Most of the core Blackberry models come with the keyboard. But now Blackberry revolutionized its hardware and came up with new Blackberry Motion, which is a full touch screen phone without a keyboard.
Blackberry has collaborated with a Chinese company TCL. Company handed over its branding to TCL and also released Blackberry KEYone this year. Blackberry KEYone comes with a keyboard, however Blackberry Motion is a full touch screen. Blackberry KEYone came up with a great success for company and customers are wishing for a phone like Blackberry Motion this year.
This phone is purely for the core customers of Blackberry as the company left its hardware in the past. Blackberry is making a comeback in the market with its KEYone and Motion. The company also reported record gross margins of 76 percent up from 67 percent last quarter and 62 percent before one year. Even with Blackberry brand making comeback, it is not helping the brand’s market share which is around zero.
Specifications of Blackberry Motion
Blackberry Motion has official announced at the GITEX Technology Week in Dubai on Sunday. As per the details given there, Blackberry Motion comes with a large screen 5.5 inches display, 625 SoC Snapdragon processor, 4GB of RAM, 32GB of internal memory and a large 4000mAh battery. Even Samsung Galaxy S8+ has a 3500mAh battery.
In starting Blackberry Motion is only available in Middle Eastern markets in almost $460 USD. Availability of Motion in North America was not announced yet.
Blackberry is all set to raise its flag in the market again with its new phones, KEYone and Motion. Now it all depends on the customer’s response. Company will hike in the market if customer’s response comes in a good way.