Google – cutting apps from play store, if You not Fulfill Privacy Policy

google Play Store
google Play Store

Google announced the cutting of applications from play store if they do not fulfill privacy policy.

All the Google applications which requests any sensitive data from users are required to provide a valid privacy policy and if they cannot then they shouldn’t request sensitive user or device information. Google has started sending the notification to app developers to provide a valid privacy policy.

Notification mail from Google Play .

Hello Google Play Developer,

Our records show that your app, <YOUR-APP-NAME>, with package name <YOUR-APP-PACKAGE-NAME>, currently violates our User Data policy regarding Personal and Sensitive Information.

Policy issue: Google Play requires developers to provide a valid privacy policy when the app requests or handles sensitive user or device information. Your app requests sensitive permissions (e.g. camera, microphone, accounts, contacts, or phone) or user data, but does not include a valid privacy policy.

Action required: Include a link to a valid privacy policy on your app’s Store Listing page and within your app. You can find more information in our help center.

Alternatively, you may opt-out of this requirement by removing any requests for sensitive permissions or user data.

If you have additional apps in your catalog, please make sure they are compliant with our Prominent Disclosure requirements.

Please resolve this issue by March 15, 2017, or administrative action will be taken to limit the visibility of your app, up to and including removal from the Play Store. Thanks for helping us provide a clear and transparent experience for Google Play users.


The Google Play Team

This is problematic for the application developers as the deadline has been provided to them. The developers can resolve this issue till 15th march 2017. If they fail to provide valid privacy policy Google will either hide them or permanently remove them from play store.

To Add a privacy policy to your store listing follow these steps :-

  1. Go to your Google Play Developer Console.
  2. Select your app.
  3. Select Store Listing.
  4. Under “Privacy Policy,” enter the URL where you have the privacy policy hosted online.

Select Save draft (new apps) or Submit update (existing apps)

For point no – 4 : You need a web page which contains the company’s privacy policy .

On the other hand it’s a good news for users as they will not need to struggle for a trustworthy application on play store. All the sensitive information of user and device will be safe. Google play store will be more secure after removal of all the so called zombie apps. Also it will be interesting to see the Google’s move for the developers who fail to provide a valid privacy policy.